Restaurant Consumer Profile

The majority of consumers indulge in some form of eating out each week, whether this is in the form of a sandwich consumed at a snack bar, a takeaway curry ordered on a Friday night, or a gourmet meal at an exclusive bistro.

Typical urban restaurants can hope to attract a wide range of customers, including groups of office workers or friends, local workers, shoppers and tourists. Up-market restaurants often depend on expense account customers at lunchtimes and wealthy gourmets in the evenings. Potential customer types often reflect location - theatre and moviegoers will require early evening meals served quickly, venues located near stations or in airports will attract diners requiring food at all hours of the day, and the lunchtime trade will be the staple for venues in business areas.

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