How To Get More Customers Into Your Restaurant

If you're opening a new restaurant, or own an existing one, you're probably asking yourself how to get customers into my restaurant. Assuming you've already got excellent food and a pleasing decor, there are several ways to attract customers to you.

How To Get Customers Into Your Restaurant:

  1. Cold Call Local Businesses - Drop by all the local businesses in a two to three mile radius of your business. Deliver copies of your menus to the receptionist, and offer a brief business spiel: "My new deli would be a perfect place for your employees to go during their lunch hour. We offer healthy foods served quickly" or, "When employees are tired after a long day of work, I hope they'll consider coming to my steakhouse. It's got a soothing atmosphere, and we serve all the comfort foods they probably don't have time to cook."
  2. Offer A Deal - Two-for-the-price-of-one offers are always a good idea. They give friends a chance to explore a new hangout for a decent price. You might also want to consider offering a free dessert or appetizer.
  3. Give Them A Reason To Come Back - If people will rearrange their entire vacation schedules to fly on airlines that give them frequent flyer miles, they'll certainly be willing to drive a mile or two extra for a restaurant that gives them incentives for being a returning customer. You can start small - after their third meal, they get a free baseball cap or water bottle - and get bigger - maybe offer the tenth meal (value $20 or less) is on the house.

There is a lot of competition in the restaurant business these days, but these tips will give you the boost you need to rise above your competitors.

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